In 1844, presidential hopeful, James K. Polk ran on the platform of taking control of the entire Oregon Territory and used the famous slogan, "Fifty-four Forty or Fight!" as part of a very successful campaign. 54'40 refers to the latitude of the northern boundary of Oregon. Polk's plan was to claim then go to war over the territory. While it didn't quite happen that way, and James K. Polk didn't inspire much children's literature, 54'20 or Fight is clever. It is. It's clever, people.
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